The Tech Investor's Guide To Startups In 2023

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Startups continue to be a popular investment choice for tech investors. But what is the best way to invest in startups in 2023? This guide will outline the stages of startup investing and tips on where to put your money. We've covered you whether you're new to the startup scene or a seasoned investor. Keep reading to learn more!

Tech Startup Ideas

Startups are often founded by entrepreneurs with a vision for a new product or service and seeking to bring it to market. Startup investing has become increasingly popular in recent years as investors look to tap into the high growth potential of early-stage companies. 

While startup investing can be risky, it can also produce substantial rewards.

There are different stages of startup investing, each with its risks and rewards. The earliest stage is seed funding, which is used to finance the initial stages of a startup's development. Seed-stage startups are typically characterized by high uncertainty and risk, as they have not yet proven themselves in the marketplace.

As a startup progresses and begins to generate revenue, it will typically move on to the next stage of funding, known as Series A funding. Series A rounds are typically larger than seed rounds and involve more institutional investors.

Later-stage startups will typically raise Series B, C, and D funding rounds as they continue to grow and scale their businesses. Venture capital firms typically lead these rounds.

Factors That Tech Investors Look For In Startups

These are a few factors that many tech investors look for when assessing startups:

Passionate Founders

Passion is something that can be easy to come by for business founders. They believe in the product/service they want to provide and are confident it's an improvement over existing products or a new way of addressing old problems - meaning there must only exist one perfect solution! But how deep does this passion run?

Do these people tend to be repeatedly told " No " when asked if their idea could work as well with another tweak here- and then reframed into something else entirely different?

If they pursue the same thing with a new angle or market, it's a good indication they're passionate.

A Clear And Concise Value Proposition

A great tech startup should be able to explain what they do in a way that's easy for anyone to understand. The best startups have a clear and concise value proposition communicated effectively to their target market.

Accurately communicate the problem they're solving and how their product or service is the best solution.

The value proposition should be based on a deep understanding of the target market and what they are looking for. It should be able to stand out in a crowded market and clarify what makes the startup unique. Without a strong value proposition, it will be difficult for a startup to gain traction with customers or investors.

A Strong Team

A startup is only as strong as its team. Investors will look for a team that is passionate about the product or service they are developing and has the skills and experience to make it a success.

The team should work well together and complement each other's skills. They should also be able to execute the company's vision and clearly understand the market and the competitors.

Whether it's the tech team or the sales team, each startup member should be able to contribute to the company's success.

A Scalable Business Model

Investors will also look for a business model that is scalable and has the potential to generate a significant return on investment. The business model should be able to support the growth of the company, and it should be able to generate revenues quickly.

Remember that a startup is not just a small version of a large company. A startup should have a business model designed for growth that can be scaled quickly to achieve profitability.

A Proven Track Record

Finally, investors will look for a startup with a proven success track record. It can be demonstrated through previous funding rounds, customer acquisition, or revenue growth.

Having a successful tech startup takes more than just a great idea. It takes a team of passionate and dedicated individuals, a strong value proposition, and a scalable business model. If you can demonstrate these things to investors, you will be in a good position to raise funding and grow your business.

A Solid Go-To-Market Strategy

A go-to-market strategy is a critical part of any startup's success. The strategy should be well thought out and based on a deep understanding of the target market. It should be clear how the startup plans to reach its customers, and it should be able to generate a significant return on investment.

A Strong Founding Team

Finally, investors will look for a strong founding team. The team should be passionate about the product or service they are developing and have the skills and experience to make it a success. The team should also be able to execute the company's vision and clearly understand the market and the competitors.

A Compelling Pitch

Of course, none of these factors matters if a startup can't deliver a compelling pitch to investors. The pitch should be well-rehearsed and based on a solid understanding of the business. It should be clear what the startup does, how it plans to generate revenue, and why it is the best solution to the problem it is solving.

The Exit Strategy

The two most important questions for investors to answer when it comes time for their turn at the investment roulette wheel are: how much do I need, and when will my money come in? A financial projection can provide both of these answers. 

But to do so, the projection must be based on a solid understanding of the business and the market. It should also be clear how the startup plans to exit the market and the timeline for that exit.

A Focus on the Future

Investors are always looking for startups that are focused on the future. They want to see a team that is passionate about their product or service and that has a clear vision for the future. The team should be able to articulate how the product or service will evolve and how the company will grow with it.
tech startup ideas

How To Find Financing For Your Tech Startup?

The path to financing your business is through a strategic investor who can provide the necessary capital.

A successful entrepreneur should always have their eyes open for potential investors, especially when there's money involved! It seems as though it would be easy enough - just put together an impressive pitch deck telling them about all of these things we know will make our company thrive. But before that could happen, I needed something else: The right contacts at financial institutions ready and waiting with arms wide open, so they might offer us guidance on how best to invest or loan out some funds ourselves.

It would help if you always remembered that a key ingredient to success is access to the right people, especially when seeking financing for your startup. There are several ways to find potential investors, but the most effective method is through personal relationships.

The best way to establish personal relationships with potential investors is through networking. Get involved in events and meetups related to your industry, and try to meet as many people as possible. Attend trade shows and conferences, and introduce yourself to everyone you meet. You never know who might be interested in investing in your company.

Angel Investors

Angels are the backbone of any entrepreneur's dream. These invested funds can go towards anything from funding your next big idea to building up skills in other areas that will help you grow as an enterprise, and angel Investors have specific interests too!

We found our angels by reviewing databases like Angel Investment Network, where entrepreneurs upload pitches for potential investors who may be interested enough in their business plan/idea. Most importantly, they're willing to put down some money right off the bat (literally). It all depends on how much cash flow one needs--to know upfront what you want to ask for because they will too.

It's also not a bad idea to consider what kind of return an angel investor might want on their initial investment. They're looking to get a return of 3-5x their original investment within five years, so if you're not confident in your ability to provide that kind of return, you might want to look for other options.

VC Firms

Venture capitalists (VCs) are usually associated with large sums of money, but they typically want to see a lot of potential in a company before they invest. They're looking for companies that have the potential to grow very quickly and generate a lot of revenue.

If you're thinking about seeking VC funding, it's important to have a solid business plan and a detailed understanding of your industry. It would help if you also were prepared to answer tough questions about your business and be able to justify why you're asking for the amount of money you're requesting.

Government Grants

The Australian government offers grants and programs to help tech startups get off the ground. The Entrepreneurs' Infrastructure Program (EIP) is the most relevant program for tech startups, which provides advice, mentoring, and funding to help businesses grow and commercialize new products and services.

To be eligible for the EIP, you must have a registered business and be looking to commercialize a new product or service. You'll also need to demonstrate that your business has high-growth potential and can create new jobs.

If you're interested in applying for the EIP, you can find more information on the Australian government's website.


Crowdfunding is a great way to raise money for your startup, and many platforms allow you to do so. The most popular crowdfunding platform in Australia is Pozible, but there are also several other platforms that you can use, including Kickstarter and Indiegogo.

When crowdfunding, it's important to set a realistic funding goal and offer rewards that appeal to your potential backers. You'll also need to create a marketing campaign to generate interest in your project.

Debt Financing

Debt financing is another option that can be used to finance a tech startup. Debt financing can take the form of loans, lines of credit, or venture debt.

One advantage of debt financing is that it doesn't require you to give up equity in your company. However, debt financing can be difficult to obtain, and you'll need a strong credit history to qualify.


Bootstrapping is a popular option for tech startups, as it doesn't require you to give up equity or take on debt. Bootstrapping means funding your startup with your own money or money from friends and family.

While bootstrapping can be a great way to finance your startup, it can also be risky. If your startup fails, you could lose a lot of money.

Equity Financing

Equity financing is a type of financing that allows you to sell shares in your company in exchange for funding. Equity financing can be a great way to raise money for your startup, but it does come with some risks.

One risk of equity financing is that you could give up too much control of your company. Another risk is that your investors could demand significant changes to your business, jeopardizing your chances of success.

SBA Loans

The Small Business Administration (SBA)