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Digital marketing is changing. And not for the better. According to a recent report, over 50% of consumers now prefer to buy products and services online, but only 38% of businesses are currently using digital marketing that engages mobile users first. So what does this mean for your business? It means that if you want to stay competitive, you need to go mobile-first with your digital marketing strategy. Here are 5 reasons why you should do just that this year.

The importance of digitizing your business

As the world becomes more and more digitized, it's more important than ever for businesses to have a strong online presence. Having a website and active social media accounts is no longer enough - businesses need to be digitized in order to stay competitive.

What does it mean to be digitized? In short, it means having a business that is operated primarily or entirely online. This can include everything from selling products and services online to using digital marketing and advertising to reach customers.

There are many benefits to digitizing your business. Perhaps the most obvious is that it allows you to reach a far wider audience than you would if you were relying on traditional methods. With a digital business, you can sell to people all over the world with just a few clicks.

Another big benefit is that it allows you to automate many of your processes. This can save you a lot of time and money in the long run, as you won't need to hire as many staff to manage your operations.

Finally, digitizing your business can help you to be more agile and responsive to your customers' needs. With traditional businesses, it can take weeks or even months to make changes or introduce new products and services. With a digital business, you can do this at the click of a button.

If you're not already digitized, then now is the time to start. The benefits are clear, and the future of business is digital.

Why go mobile-first with digital marketing?

Today, more and more businesses are making the switch to a mobile-first approach to digital marketing. This shift is based on the fact that users now spend more time on their smartphones and tablets than they do on their desktop computers. As a result, businesses must adapt their marketing strategies to take advantage of this reality. In this section, we'll outline the reasons why going mobile-first is a smart move for businesses and explain some of the key benefits of doing so.

1. Mobile-First is the future

Web designers and developers have long been talking about the importance of design for mobile devices. In the past few years, we've seen a shift from "mobile friendly" design to "mobile first" design. This means that designers are now creating websites and applications specifically for mobile devices first, and then adapting them for larger screens.

The reason for this shift is simple: there are more people using mobile devices than ever before. In fact, according to StatCounter, mobile devices accounted for 51.3% of all internet traffic in 2022. This trend is only going to continue to grow, which is why it's so important for designers to focus on creating mobile-first experiences.

Creating a mobile-first experience can be a challenge, but it's one that's well worth the effort. When done correctly, mobile-first design can result in a better overall experience for users, no matter what device they're using.

If you're thinking about designing a mobile-first experience, there are a few things you need to keep in mind. Here are a few tips to help you get started:

1. Keep it simple

One of the most important aspects of mobile-first design is keeping things simple. This means avoiding cluttered designs and focusing on delivering the most important information first. Remember, users are on the go and they don't have time to sift through a bunch of irrelevant information.

2. Use large, easy-to-tap buttons

Another important thing to keep in mind is that users will be interacting with your design with their fingers, not a mouse. This means you need to use large, easy-to-tap buttons and links. If users have to zoom in or struggle to tap a small link, they're likely to give up and go elsewhere.

3. Use responsive design

Responsive design is another important aspect of mobile-first design. This means that your website or application should be able to adapt to any screen size, whether it's a small smartphone or a large desktop monitor. By using responsive design, you can ensure that users have a consistent experience no matter how they're accessing your site.

4. Optimize for speed

When it comes to mobile devices, speed is everything. Users expect to be able to access information quickly and easily, without waiting for a slow page to load. This means you need to optimize your website or application for speed, which can be done by using a content delivery network (CDN), compressing images, and using caching.

5. Consider using AMP

AMP, or Accelerated Mobile Pages, is a technology that allows you to create web pages that load instantly on mobile devices. If you're looking to deliver the fastest possible experience to users, AMP is definitely worth considering.

Mobile-first design is the future of web design, so it's important to start thinking about how you can create mobile-first experiences for your users. By following the tips above, you can ensure that your design is ready for the growing number of mobile users.

2. Increased engagement due to mobile-first design

Mobile devices are inherently more personal than desktop computers, and as such, users are more likely to engage with content on a mobile device. This is especially true if your website is designed with a mobile-first approach. With a mobile-first design, your website will be easy to use and navigate on a mobile device, and users will be more likely to stick around and engage with your content.

There are a number of other benefits to a mobile-first approach, but increased engagement is perhaps the most important. If you want to keep your users happy and engaged, then a mobile-first approach is the way to go.

3. Greater reach through the global deployment of mobile-friendly content

The internet has become a global phenomenon, with more and more people coming online every day. This trend is only set to continue, with the number of internet users forecast to reach 3.8 billion by 2022.

As the world becomes increasingly connected, businesses need to think about how they can reach out to these new audiences. One way to do this is by ensuring that your website is mobile-friendly.

Mobile devices are now the most popular way to access the internet, accounting for over 52% of global web traffic. This trend is only set to continue, with mobile internet usage forecast to grow by more than 7% every year for the next 5 years.

Creating mobile-friendly content can be a challenge, but it's worth it to reach a larger audience. Here are some tips to help you get started:

  1. Keep it short and sweet. Mobile users are often looking for quick, bite-sized pieces of information.
  2. Use images and videos. People are more likely to engage with content that includes visual elements.
  3. Use easy-to-read font sizes. Make sure your content is easy to read on a small screen.
  4. Use bullet points and lists. Breaking your content up into smaller chunks makes it easier to digest.
  5. Optimize for search. Use keywords and other search engine optimization techniques to make sure your content is easily found.

By following these tips, you can create mobile-friendly content that will help you reach a wider audience.

4. Improved conversion rates with optimized mobile experiences

There's a reason why so many businesses are starting to focus on mobile experiences - they're one of the most effective ways to drive conversions. And, as digital marketers know all too well, optimizing your mobile experience can be a daunting task. That's where conversion rate optimization (CRO) comes in - it's an essential strategy for improving your website or app performance and driving more leads through your door.

Here are four tips for improved CRO from ConversionXL: 

  1. Use testing and analytics to identify which changes improve conversion rates the most. This will help you make strategic decisions about which tweaks to make and how much effort is required to see results. 
  2. Optimize pages with high exit rates first - these are usually those that require additional information before making a purchase decision or filling out a form. Speed up loading times by compressing images and removing unnecessary JavaScript files from your site codebase。This will not only reduce page load time but also improve user experience thanks to faster page loads.
  3. Integrate Google Analytics into your process early on – this will allow you access to valuable data that can help you track visitor behaviour across different devices, channels, countries, etc.
  4. Always test new concepts against existing traffic before rolling them out wider – doing so will minimize the risk of creating negative feedback that could impact business bottom lines.

5. Improved customer service through enhanced interactions on mobile

Many businesses are beginning to see the benefits of improved customer service through enhanced interactions on mobile devices. Not only is this a cost-effective way to keep customers happy and satisfied, but it also allows companies to reach new customers who may not have had the opportunity to visit their storefronts in person. In fact, a study by Forrester Research found that 60 per cent of consumers would rather interact with a brand through a mobile app or website than through telephone or in-person interaction.

There are several ways that businesses can improve their customer service experience through mobile apps: 

  1. Make sure your app is easy to use and navigate. The user interface should be simple and straightforward so users don't get lost in the menus.
  2. Include helpful tips and instructions throughout the app, especially for complex tasks such as filing claims or sending feedback. This will make using your customer service system easier for both you (the business owner) and your customers.
  3. Use conversational AI features when possible - these technologies allow computers to understand human conversation patterns better than traditional search engines, making it easier for support staff to identify issues quickly and provide solutions accordingly.
  4. Respond quickly - even if someone's issue is minor, take time out of your schedule to address it as soon as possible so that customer satisfaction remains high overall!

Bottom Line

Mobile usage has been an amazing thing for digital marketing, especially when you consider the fact that 80% of searchers search on their smartphones. So, it is not a surprise if more and more marketers decide to shift focus to mobile-first digital marketing campaigns.

But be ready for some major changes in your way of running your business as well!

The development of mobile usage has been an amazing thing for digital marketing, especially when you consider the fact that 80% of searchers search on their smartphones. So, it is not a surprise if more and more marketers decide to shift focus to mobile-first digital marketing campaigns.

But be ready for some major changes in your way of running your business as well!