What if you could stop the cycle of losing money to underperforming marketing
agencies you hire as a vendor?
Clear communication, as opposed to pure "copywriting" is an art-- to cut right to what
matters.
Agencies or various gurus fail not because their advice is necessarily "bad", but because
it's not the right diagnosis or treatment for YOUR situation.
Patients (meaning our audience) can learn a few simple techniques on how to diagnose
and treat themselves here-- and it's not technical.
The vendors don't even know this, since they're usually sales bros, not technicians who
know how to find the signal of what's working to amplify it, plus kill the losers in your
marketing efforts.
What you're about to read is a concise summary of our enlightening podcast
conversation with Dennis Yu:
In a recent episode of the Strategic Advisor Board War Room podcast, host Phillip
Lanos had the pleasure of sitting down with Dennis Yu, CEO of BlitzMetrics, to discuss
the ever-evolving world of digital marketing. Dennis, a mathematician at heart, shared
his unique perspective on how data and analytics have revolutionized marketing
strategies.
Dennis Yu's journey into marketing was anything but conventional. As a self-proclaimed
"math guy," his fascination with data led him to discover the vast opportunities
presented by the internet. "The world of the internet gives off so much data, and when
there's all this data, it's like going to Las Vegas and you can cheat, but you win all the
time," Dennis explained. This realization propelled him into the world of PPC
(Pay-Per-Click) and SEO (Search Engine Optimization), where he leveraged data to drive
success.
One of the key takeaways from Dennis's approach is the importance of diagnosis before
prescription. He likened the process to visiting a doctor: "When you go to the emergency
room, the doctor is going to get your vitals and your blood and your MRI and all these
stats, and from there diagnose and then treat." In marketing, this means understanding
the data before making any strategic decisions, rather than jumping straight to solutions
without a proper foundation.
A significant focus of the conversation was the concept of being "Googleable." Dennis
emphasized that in today's digital age, visibility on search engines is crucial. "Everyone
wants to be on the first page of Google," he said. But achieving this requires more than
just fancy graphics or videos; it requires provable, tangible results. Dennis's strategy
revolves around finding what works and then amplifying it, a principle that applies
across industries.
Dennis also highlighted the importance of accountability in marketing. He criticized the
practice of making empty promises and stressed the need for marketers to be held to
measurable standards. "Why not look at your real data?" he asked, advocating for a
more transparent and results-driven approach.
Looking ahead, Dennis sees AI as a layer on top of existing search engine infrastructure,
rather than a replacement. He believes that the principles of data-driven marketing will
remain relevant, even as technology evolves. "Nothing has changed," he asserted,
emphasizing the enduring importance of foundational marketing strategies.
Dennis shared his thoughts on personal branding, arguing that it's not about
self-promotion but about what others say about you. "Your personal brand is what other
people say about you, not what you say about yourself," he stated. He encouraged
marketers to focus on building genuine relationships and delivering real value, rather
than getting caught up in appearances.
When asked how he deals with doubt, Dennis's answer was straightforward: "You
Google it." He believes in turning to data and research to find answers and make
informed decisions. By surrounding himself with knowledgeable people and relying on
facts, Dennis navigates the uncertainties of entrepreneurship with confidence.
Written by Philip Lanos and Published By The Strategic Advisor Board Team
All Rights Reserved © 2024
